Motivation: Helping our customers to excel by superior customer insights
2010
After overcoming the obstacles of a difficult year 2010 was the year of an impressive recovery. Postponed research projects were conducted and many new clients (national and international) in the field of medical technology and IT industry could be gained. Today curth+roth is stronger than ever before. Investments in strategic development of partnerships and customer relationships pay off – for both clients and the company.
2009
Besides continuing with the long-term monitoring of positioning competitive analysis we are working on the evaluation of product innovations for our IT- and consumer electronic clients. Frequently a combination of methods is applied in order to generate first-hand psychological insights as well as sturdy data for forecasting market chances.
Due to the rather unfriendly economic climate, curth+roth intensifies the service portfolio in the area of social research. Interesting projects in the public sector and for professional associations are in midst the starting phase.
2008
Early 2008 curth+roth has increased its staff again. Consequently social research, the new competence field of curth+roth, gained importance. Asia moved in the focus of our international customers. Therefore we widened our network of partners substantially: Now we can offer our clients high quality research in India and Japan.
In 2008 curth+roth conducted following projects:
- International branding- and naming-projects for software and medical devices companies
- International positioning study in agricultural chemicals
- Usability projects
- Survey among members of a professional association and derivation of measurements to tie members
- Social research on gender-mainstreaming and work-life-balance
- Several projects for long lasting IT-customers on trends, ideas for new developments, positioning, branding
- Online-surveys on several topics concerning E-Commerce
2007
Our focus in the first half-year is placed on the extension of methods concerning usability-consulting and qualitative research (online FocusGroups).
2006
Centre of attention in 2006 was the internationalization and expansion of our research methodology spectrum.
- Intensifying of the cooperation with European research partners in France, UK, Italy and Spain
- curth+roth took over the part of the lead agency for qualitative research projects (in particular positioning studies) in the US, Australia and Asia
- Completion of an extensive empirical social research study
- Adding of ethnographic research methods into our portfolio
- Usability-Consulting and Quick-Check-Analysis gain in importance
On November 1st 2006 curth+roth celebrated its seventh company anniversary together with the highest turnover.
2005
curth+roth strengthens its team with new experienced marketing research consultants. Development of an innovative brand evaluation methodology in order to meet market requirements for an easy implementable brand evaluation model.
2004
A good years. curth+roth wins several new clients and conducts the following projects:
- Marketing-Research for pharmaceutics and medical equipment (qualitative, quantitative)
- Evaluation of names and claims in B2B-sector (qualitative)
- International advertising tests (IT, TK)
- International branding study for a consumer electronics company
- Revision of an innovative retail-store-concept
- Usability studies for financial institutions and an e-commerce platform
- Advertising-Pre-Tests (IT, CE, etc.)
- Consulting projects: branding strategy, new product development
On Nov. 1st 2004 curth+roth celebrated its 5th anniversary.
2003
curth+roth develops new market research tools and increases its national as well as international business after a slow start during the first quarter. Focus in this year:
- Name development
- Psychological market potential analysis (Security)
- International online studies (branding, packaging tests)
- Worldwide positioning and branding study for a holding
- Diverse usability studies and e-commerce consulting projects
- Innovation management and brand leadership
- Development of a seminar series to train on innovation management
2002
Expansion of our expert-network in Communications, Naming, PR, Pharmaceutics, Life Science, Facility Management and Telematics.
Innovation Management is expanded and marketed more offensively.
curth+roth accepts to develop user criteria and evaluate interactive agent-based user-interfaces of the next but one generation within a consortium funded by the German Department of Economy.
2001
Expansion of relations to partner institutes in the United States, France, U.K., Italy and Sweden in order to satisfy the overwhelming demand on international projects.
The focal points of 2001 are communication and e-business consulting for international IT-companies.
2000
In the beginning of 2000 curth+roth moves to a more spacious office at the well known Elbchaussee.
The main focus of this year is the development of new methods and techniques for usability studies.
1999
New challenges require new solutions.
Johannes Roth and Jochen Curth founded this company in 1999 which then focused on innovative E-Business consulting and strategic planning.
The first clients are from the services sector, that need support concerning their target group definition and the positioning of their offers, as well as advertising agencies that requested an insight into their target group.
The first innovation projects in the sector airplane construction are realized.