What does work by curth+roth look like in detail?
Market research:
Information technology
An international IT-company seeks to test hypotheses on upcoming technological trends on the German market:
Task:
Which trends will prevail? Which barriers to a market entry exist? How can these obstacles to implementation best be solved? Which products can be useful to enter the market? Which will be the lead markets? How will decision making processes change?
Our Solution:
With the aid of trend workshops and psychological analysis our specialists for the IT-market have developed a decisive basis for strategic decision making.
Innovation management in aircraft construction
Task:
The innovative maintenance instrument was ready for the market after two years of development time. The product was highly appreciatiated at trade fairs. The product should have sold automatically, but after one year of great efforts there was not one single client!
Our solution:
It was apparently too late for innovation consulting. But we could help the client: After a meticulous target group analysis and market segmentation, we primarily focused on the product message and improved its relevance for prospective buyers. The next step was an intensive coaching of the sales team.
Result:
The first client was willing to invest 750,000 Euro.
Brand Management in automotive sector
A car manufacturer establishes a subsidiary company in order to exploit the potential in the growing logistics market.
Task:
How close should the positioning between subsidiary and mother company be?
How to deal with the branding of bought up companies? What should happen with brands from abroad? What does the ideal brand architecture look like? Which communication accomplishments should the new logo fulfill?
Our solution:
Based on thorough market research, consisting of numerous internal and external expert interviews, we developed brand and positioning strategies for various market scenarios.
Usability:
Online transaction platform
Task:
The operator of an online transaction platform realized that on a certain page conspicuously many visitors cancelled the transaction.
Our solution:
In the Usability-Lab we discovered the unconscious reasons and mechanisms for this behavior and gave precise advices for psychological optimization.
Result:
Turnover increased at a two-digit-rate.
Strategic Planning:
Financial Services Sector
An internationally expanding online broker is planning a presence in Germany.
Task:
Which is the ideal target group? How to differentiate from the market, how to position? What should the tender be like? Which demands exist related to promotional communication? Which is the appropriate tonality? Does the online presence fit to the overall communication? Is the website user-friendly?
Our solution:
After the analysis of the target group the products could be exactly defined in detail and the communication strategy be developed. We acquired the web user's needs with focus groups and deduced worthy recommendations.
Strategic planning:
B-to-C distribution
Task:
An advertising agency has a striking idea for a pitch. But will this idea will be accepted by the market?
Our solution:
curth+roth has provided information from their own qualitative research to make the needs and buying motives of the target group transparent and lay the cornerstone for a solid communication strategy.
Result:
Budget won.