Innovation Management with MarketNavigation

How can you turn a great idea into a successful product?

The answer is MarketNavigation, a unique innovation management program developed by curth+roth.

MarketNavigation is a structured consulting process which leads to an efficient development of new or improved products and innovative services.

With MarketNavigation the product development is accommodated to the relevant target group's demands at an early state. This is achieved by integrating the insights from market research into the development process.

Hence, cost intensive market failures are prevented and optimized products achieve the readiness for the market faster.

For the decision making process MarketNavigation delivers crucial results:

• the strengths and weaknesses of the product
• well-defined customer needs
• definite market potential
• pricing ranges for marketing of the product

MarketNavigation provides important competitive advantages:

• lower investment risk
• reduced "time to market"
• earlier "return on investment"

MarketNavigation consists of modules that can be utilised independently from each other.