Digital Groups with Perception Analyzer˜

For concept and advertising execution testing it is crucial to gain qualitative as well as quantitative information timely. Deploying Perception Analyzern™ (pdf) makes this possible in an innovative way.

The advantages:

• A psychological understanding of customer needs and motives as well as quantification of hypotheses.
• Cognitive processes and social influences are excluded by intuitive data entry.
• More insights are gained and costs reduced.
• Less time is required in comparison to applying qualitative and quantitative methods separately.