New: Online FocusGroups

Discover new possibilities. This innovative method combines the advantages of qualitative group discussions and online research. In certain cases this method can be an efficient and economic alternative to conventional focus groups.

Consumers and experts do not have to meet anymore at a certain location. They can log into the online FocusGroup from home or workplace via web browser. There we provide material for discussion like product or packing concepts, name alternatives, logos, videos, images etc. The participants can communicate with each other and the moderator over special online tools and chat windows. Special voting tools are integrated in order to generate quantifiable results.

As a client you can observe the online FocusGroups from your workplace and exchange spontaneous ideas or questions with the moderator. All actions are documented and are ready for analysis directly after completion of the online FocusGroups.

Are online FocusGroups an appropriate method for your issue? Find out!