Successful e-business by being customer oriented

Branding, customer retention, increase of turnover:

E-business consulting by curth+roth reaches far beyond optimizing the click stream.

Even at an early stage in the assessment of your business model, we will assist you to set the right parameters to ensure the success of your interactive services.

With e-concept, we consult you from evaluating the market situation, defining the target group, positioning the offer, to managing your brand.

Usability surveys enable us to ensure that your e-business strategy matches the target group's demand by optimizing websites, mobile services and software.

 

e-concept

e-concept starts off with an analysis of your business model, considers the functional and emotional requirements of your customers and optimises your communication strategy.

The input you get from us will be a drafted concept as a foundation for successful e-business.

Our aim is to increase the turnover of your application (website, software, mobile service) on a long-term basis.

Hence, we take an integral view of your customers and don't view them as "Users" only. This way we support you in optimising the life time value of your customers.

 

Usability-Studies

Usability is more than perfection of the clickstream.

Our definition of usability is that the customer gets what he expects - or even more.

We review your level of usability by observing members of your target group at our Usability-Studio and by questioning their perception and experience.

Thus you learn about the advantages and disadvantages directly from the market's perspective and you receive actionable results which help to optimize your offer.

Increase customer retention, usage intensity and amount of transaction result from the even more profound understanding of the target group's demand.

Qualitative research methods applied to relevant target groups have proven to be cost effective and reliable for usability research studies.

• During in-depth interviews we determine user-friendliness navigation, transaction, registration or ordering processes, communicated image.
• Using focus groups we evaluate the concept, the communication performance, the content and we work out an input for profitable marketing strategies.

Yet another way to gain insights on user friendliness very quickly and economically is our Expert-Check.

 

Expert-Check

With our Expert-Check we can evaluate user friendliness and the communication performance of your internet or mobile application quickly, professionally and economically.

To analyze the strengths and weaknesses of your application and to work out targeted optimization strategies we bring in years of experience with usability studies, a scientific background and years of marketing experience.

But it's the customers who eventually decides on the success of your offer.

Therefore a usability study composed of members from the relevant target groups should be your first choice.

 

How can we contribute to your success?